My wife reminds me all of the time that I need to do more to let people know where my experience and expertise come from when it comes to Story Telling. As anyone in business knows, it's hard to dedicate time to your own marketing if you are wearing all of the hats. I used to take time by claiming Monday's as Marketing Mondays. That's when I'd do all of my emails, website updates, social media scheduling of posts, etc... So last Monday, I took the time to finally update my website and share that my experiences have traveled from Broadway to Brighton. Hope you check it out. Just scroll down on our home page and you'll see some pictures of my singing, dancing acting glory days! Talk about Throwback Thursday!
In today's post, I just want to share a couple thoughts to prep for some upcoming events I'd like to present. My brain has been so busy thinking about my life as a professional actor and how it all relates to business. I want to help businesses with this information because I've watched from my marketing eye where the trend is going.
BEING THE EXPERT. BEING YOU!
Years ago, I was having a discussion with my Father-in-law regarding my pricing for photography. I was trying to be both competitive, yet not devalue my work. I wanted to be affordable to everyone, yet continue to make this work while the field was growing every day!
But my Dad chimed in with a thought that has stuck with me and has helped me help my overall approach with clients ever since. He said "I don't pay you for the prints. I pay you for your expertise. I pay you for your artistry. I pay you for your experience and professionalism".
That guy was SO smart...
In one sentence, He gave me confidence and a reminder that I wasn't just like everyone with a camera. This also gave me focus ever since to be shared with all of my clients. You are all experts in your field and people should know that!
It was then that my Father-in-law and my wife made me step out and remind people that I have all of this experience in story telling. They would say "who else has been on tv, in movies and on Broadway? Who else has YOUR EXPERIENCE TELLING STORIES in this area?!" Again, I was reminded that it's okay to be uniquely me and share that information. And this, again, was an important quality in my mission: to celebrate every client to this day!
PUTTING OUR WORLDS TOGETHER TO GROW.
What is my point? It's SO important to tell your story so that people know that you are special. People know what you do by what's on your website. Do you even know your story? Do you know how to know what is important about your story? There's just so much I can't wait to share from my years in the entertainment industry that I hope will help your business. I've been seeing the word "story" so much in commercials nowadays, which I've been saying for the last 4 years, but here's the thing: Do you know how story telling relates to your business? Do you know how to be effective as a story teller?
There's so much from my experience that I'm excited to share! And it's not just me trying to sell ya something. I think doing good business means understanding that we are problem solvers first. There is so much about being an actor or director that translates into developing, growing and sustaining business that it's got my brain going non stop. I can't wait to share all of this information to help you stand out, get people listening to you and get noticed.